SEO: Search Engine Optimization

– Let’s first understand what exactly SEO is…

If you’re looking for an easy to understand explanation of SEO, you’ve come to the right place. What is SEO? SEO stands for Search Engine Optimization. Search engines include platforms like google, bing, yahoo, and more, but those are the top 3. These are the platforms people go to for, you guessed it.. searching. If you’re looking for a nice barber near you, most likely you are going to pull up google and type in “barber shop near me,” and browse through what pops up, but how often do you click on the 2nd or 3rd page? Did you answer “hardly ever.” This is common. People typically will look through the first few top results, and pick from those. SEO optimizes your site to easily be read by search engines. If your site is easy to read and filled with content relating to the search criteria, then they will favor you. That’s the basics, but it gets more complicated.

“Google only loves you when everyone else loves you first.”

-Wendy Piersall

– How is SEO work done?

Many people try optimizing their own sites by just flooding it with the keyword as many times as possible. Unfortunately for them, google is smarter than they think. Google recognizes over-use of keywords and will filter these sites out of their top results and spits them out on a much further page. There needs to be a balance of key words in the content. Imagine cooking dinner. You want to add salt, but too much salt will spoil it. It shouldn’t be too noticeable. Images also contain alt attributes which should contain the key words. This way, google can read your images more easily. Permalinks need to be easily legible as well. If you use a search engine optimization plugin such as Yoast, then you will see they disfavor stop words in permalinks. Also, the amount of text matters. The length of the words matter. Repetition matters. Backlinks matter. As you can see, content writing is a huge importance in the SEO  performance of the site.

– Tips for boosting SEO

Most people get frustrated when their site does not perform well. One thing that is important to understand is relating to the quote by Wendy Piersall, “Google only loves you when everyone else loves you first.” No matter how great the SEO, there needs to be some flow of traffic before google truly recognizes the site, because Google needs to believe the site is active and useful. Which brings me to my next important tip. If you want Google to believe your site is fresh and useful, then you need to keep updating it with new content. Blog posts are the best way to do this, because by posting new content, Google believes the site is still active and will display it to others. Of course there is much more to SEO than what’s stated in this single blog post, but hopefully this gives you a basic understanding!

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